There are a few fundamental visual elements: This visual identity is then consistently used across all of your brand's touchpoints (all the ways customers interact with your business-website, social media, marketing material, packaging, shop decor, etc.). The choice of style, fonts, colour and graphics will be determined by what your business stands for-and intentionally chosen while simultaneously making sure it differs from the competition. A good designer will always base these on the strategy, which they create first. Here are a few examples of logo design (just the main version):Īs you may already have guessed, all of the visual elements fall into this category. The style and mood of each will vary through various use of fonts, colour, and layout. For example, a photographer's logo will look very different from a fashion brand logo or a healthy snack brand's logo. That way, the right people will be attracted to your products and services, leading to more sales. Using one that visually aligns with what your brand sells and represents is the key here. It is the most important visual element of the company and easily distinguishes one brand from another. To see which option do you need, let's have a quick look at what each of them means.Įvery successful business needs a professional logo. Getting your branding right is one of them-so let me help you out here. There will be many questions that will need answering and problems that will need solving right from the very start. You know it will take time, dedication and hard work to get this baby off the ground, and you're ready to dig in with all you have. So you're finally ready to follow your dream of starting a business.
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